Great Prairie Group’s Market Entry Audit is a quick check on your plans and rationale for entering a new market. The audit asks critical questions to evaluate areas of strength and weakness to help your team improve the success of your project. These questions include the following:
The specificity of your answers will help you determine the level of strength of the strategic rationale supporting your market entry.
Enter from a position of strength.
Market entry is a powerful growth initiative for many companies. As growth tapers off in the home market, companies start looking outside to new, more attractive markets, including regional, international or global geographies. Market entry is not only an offensive strategy, but also a defensive measure of protection because it can help companies keep competitors away from their home market.
The Challenge. Companies attempt to enter new markets all the time, yet only one in four is successful in doing so. Failure in most cases carries implications that extend far beyond the newly targeted market as millions of dollars are spent and the firm’s reputation is at stake. To overcome serious missteps, it helps to have a clear understanding of basic entry strategies, challenges, and a proven platform of critical success factors for long-term sustainability.
We help clients enter new markets successfully by providing critical insights and support
to make fully-informed decisions about where to enter and how to sustain profitable growth.
What we do for our clients: