Strategy should incorporate the following perspectives:
- Strategy formulation requires analysis based on data about the industry, markets, customers, competitors and internal company capabilities.
- It must rely on projections of future shifts in the market (industry, customers, and competitors) to plan for the long term.
- It must anticipate competitors’ reactions in retaliation to company actions.
- It must consider the organization’s capabilities, resources, and timing to make strategy actionable.
- It must add significant financial value.
WHAT WE DO
Diagnostic: Examination of the company’s market position, strategic direction and financial drivers of value to determine underlying issues of growth, profitability, asset leverage and cost of capital.
Growth Strategy: Determination of the potential for organic growth or expansion, including innovation, geographic adjacency, channel development, vertical integration, business model innovation, active market consolidation, strategic alliance or M&A.
Opportunity Assessment: Evaluation of the attractiveness (market, financial) of the opportunity, the ability of the company to capitalize on it, and the appropriate strategic course of action for the business to secure a defensible market position.
Defense Strategy: Determination of the business threat and the appropriate defensive response. As dictated by the threat, the defensive rationale may require clarifying strategy and core activities, refocusing the business, strengthening the revenue model, improving operations, managing costs and cash flow aggressively, or preparing for bold M&A moves.