Our Perspectives

Our latest contribution on growth, execution, simplification and related business topics.

July 2017

The phenomenon of digitization has expanded its impact broadly and deeply across all industries. Digital value chains, e-businesses, smart products, smart machines, and the “internet of things” have disrupted brick-and-mortar businesses and […]

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June 2016

The age-old view that if you build it, they’ll come is rarely successful. But neither is the concept of asking customers what they want.  If they knew the answer, they would have […]

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January 2016

Customer segmentation is a powerful tool that serves many purposes in innovation strategy. The main objective is to identify customers that can benefit from new products or services.  In so doing, segmentation […]

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