Contents
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The challenge
Market share and ROI
Why ROIC increases with market share
Issue with setting targets
Correct target setting
Strategic constraints
Maximization of business value
Centrality of business strategy
ROIC drives economic profit
ROIC and growth drive value
Conclusions
Appendix
RMS x ROI matrix
Calculation of Discounted Cash Flow
Calculation of Discounted Cash Flow (cont...)
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