Innovation is the largest lever of business growth. Leading corporations understand its importance and are engaged in innovation projects worldwide. It stands to reason that innovating companies are leaders in their industries: […]
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The problem of identifying potential customers for non-existing products is a significant challenge. Customer segmentation is a powerful tool that serves the purpose of identifying customers for specific products or services and […]
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The age-old view that if you build it they’ll come is rarely successful. But neither is the concept of asking customers what they want. If they knew the answer, they would have […]
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The phenomenon of digitization has expanded its impact broadly and deeply across all industries. Digital value chains, e-businesses, smart products, smart machines, and the “internet of things” have disrupted brick-and-mortar businesses and […]
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